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Marketing Your Teen Novel On A Medium Sized Budget, by Laurie Faria Stolarz

Deadly Little Voices by Laurie Faria Stolarz - New York Times bestselling novelist

Do you have a medium sized budget to market your teen novel?  First, implement some or all of the options listed in the last couple of posts, then look into implementing these suggestions.

$1000:

Upgrade to a professional web site.  Remember when I said the web site was the single most important marketing tool?  As soon as you can afford it, have a pro take over the design and execution for you.  Get recommendations from author friends to find out who is affordable.

Attend a national conference or bookseller event, i.e. ALA, BEA, IRA or SCBWI.  This is a great way to network.  Be sure to bring along your business cards.

Have a professional author photo taken.  A professionally taken photo may seem like a frivolous expense but a great pro photo can last you years.  Plus, you get the added benefits of photo retouching.

Have book-themed giveaways made for you.  One idea we love is having temporary tattoos made using your book’s cover or character.  Be sure to bring them along to events – and again, remember to get permission for any copyrighted images.

Pay dues to organizations, like the Children’s Book Council, The Children’s Literature Network, ALA and IRA.

$2500:

Put together a media kit.  This is like a traditional press kit, but with an accompanying CD-ROM or DVD.  Content could included photos, an interview with you (have a pal be the interviewer), favorable reviews, etc.  Get creative.

Throw a high-concept launch party.  Provide book-themed food and beverages, and create activities that will also complement the book’s content.  Consider hiring an assistant to help keep younger children occupied (and happy).

Attend a key conference.  Treat yourself to attend a national SCBWI conference, for example.  The trip will be worth the expense.  Besides, it’s tax deductible.

Travel to meet your editor and/or agent.  If you’re worried about maximizing your time away, try to organize a school or library visit or bookstore event to coincide.

Organize a cool giveaway through your web site.  Purchase an iPod mini or a portable game system – whatever appeals to your readers – and make it the prize in a book themed contest.

$5000:

Hire the services of a PR specialist.  You’ll still have to do some of the work on your own, but hiring a professional – especially one who specializes in the kid lit market – will give you a strong advantage.  Sure, you’ll pay for that advantage – but this is a person who can organize a mini-book tour, allocate funds for well-placed internet ads, etc.  At the very least, spring for a consultation that will set your self-funded promotional efforts onto the best track possible.

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Laurie Faria Stolarz’s author website: www.lauriestolarz.com

Laurie Faria Stolarz’s bio page

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United States (and beyond)

    

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Deadly Little SecretDeadly Little LiesDeadly Little GamesDeadly Little Voices (a Touch Novel) (Touch Novels)     Cleopatra ConfessesTarzan: The Jungle Warrior: Bk. 2

Writing Teen Novels
www.writingteennovels.com

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