Should You Self-Publish Your Book? by Paul Volponi
I’m probably asked over 50 times a year by writers who have met with nothing but frustration when it comes to getting published through traditional avenues, “Should I self-publish?” Well, I don’t really have the answer. Just an opinion. That opinion is, “It all depends.”
Perhaps you are a cook who does many cooking demonstrations over the course of a year in front of a live audience and you have a passion to write a cook book. Maybe your audience has already asked you for one, saying how they’d love to own something like that as a resource. However, no publisher wants to back you in such a project. In that case, not only do I think that self-publishing (actually printing the book yourself without a vanity publishing company) is the way to go, I’d highly recommend it. Why? You already have the audience. Why shouldn’t you make all the profit after printing costs, which can be surprisingly small per book? Also, I presume the book would have a long shelf-life, allowing you to sell that first print-run for years to come.
Now, let’s look at the question from a very different angle. Let’s say you write teen novels or poetry and are wondering about going the self-publishing route. I would be very much against it. For one, you probably don’t have an audience yet. No matter what an unsavory vanity publishing company promises you about promotion (usually sending out postcards for an upcoming release), they won’t find you an audience. Also, librarians and teachers around the country won’t consider buying your book because they won’t know about it. Yes, there are stories about authors who self-published, arranged their own book signings and sold copies out of the trunks of their cars to cultivate an audience. Then, those grassroots sales (along with some very good writing, I presume) got a publisher’s attention, brining them a deal for their next book. I also understand that some lottery tickets bought do win, but trying to become a success story can be a heavy load for a writer to be burdened with.
I think this is the real question for novelists and poets to ask themselves before considering self-publishing: “Why do I want to be published?” If the answer is that you want a personal record of what you have created to be bound for your friends and family, I would never argue against it. If your ultimate goal is to cultivate an audience and draw attention to your good work, then self-publishing is almost certainly not the way to go.
Paul Volponi’s author website: www.paulvolponibooks.com
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